888 Holdings has appointed Ben Hurst to lead their push into the North American market. Hurst, who recently has been consulting for various firms (including 888) on a freelance basis, possesses extensive expertise gained during his tenure as the Senior Vice President and Digital Head at Madison Square Garden Sports Corp. In this role, he spearheaded the digital modernization of renowned entities such as the New York Knicks and Rangers, MSG itself, and even Radio City Music Hall.
Prior to that, he held a senior executive position at Paramount, where he was responsible for the digital and mobile aspects of Comedy Central, MTV, and numerous other prominent brands.
Currently, he joins 888’s North American leadership team with a specific objective: to establish 888 as a dominant force in the US and Canada, two markets the company views as crucial for expansion.
Howard Mittman, the US chief of 888, expressed his enthusiasm about Hurst’s arrival, stating that he is delighted to have Ben join the team.
Throughout the last twelve months, I’ve become intimately acquainted with him, and I possess absolute faith in his skill set. He possesses a comprehensive grasp of our sector, undoubtedly, but he also truly comprehends our company’s essence. This understanding makes him the ideal candidate to spearhead our growth in the United States.
Ben’s history of accomplishments is a testament to his capabilities – he’s attained remarkable feats at several of the globe’s most prominent media organizations. He’s bringing that vast expertise in online media, athletics, and leisure to the American market on our behalf, and we are incredibly excited to welcome him to the team.
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