A prominent force in the online gaming affiliate sector, Better Collective, initiated its 2018 expansion by securing the Finnish firm Premium Administration OU. This multi-million dollar transaction followed a series of eight acquisitions in 2017, showcasing Better Collective’s ambitious plan to fortify its presence in crucial European regions.
Premium Administration, recognized for its casino and sports wagering comparison websites, including kasinosankarit.com and vastaveto.com, provided a robust Finnish foothold. This acquisition held particular significance for Better Collective’s objective of leading the Scandinavian market.
Jesper Søgaard, CEO and co-founder of Better Collective, emphasized the strategic value of this acquisition in sustaining their upward trajectory. Mikk Maal, a partner at Premium Administration, conveyed enthusiasm about merging with Better Collective and the prospects for future expansion this collaboration would generate.
The days ahead appear incredibly luminous, fueled by the remarkable assets and profound knowledge at our disposal. It’s even more hopeful than we dared to dream! We possess unwavering faith that our devoted audience will shortly reap extraordinary advantages from all this entails.
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