AstroPay, a prominent international provider of digital payment options, is pleased to reveal its backing of the Sri Lankan national T20 cricket squad. This alliance signifies AstroPay’s initial venture into the realm of global cricket, a sport firmly rooted in the affections of countless individuals throughout the Indian subcontinent.
Under the terms of the arrangement, AstroPay’s emblem will be prominently showcased on the leading arm of the Sri Lankan team’s uniforms and practice attire. This collaboration will afford AstroPay substantial brand exposure during the eagerly awaited ICC Men’s T20 World Cup, transpiring in the United Arab Emirates and Oman from October 17th to November 14th, 2021.
Mikael Lijtenstein, Chief Executive Officer of AstroPay, conveyed his eagerness about this association, remarking that it presents an exceptional opportunity to elevate AstroPay’s brand awareness in India and the wider subcontinent, representing crucial markets for the company. He further emphasized AstroPay’s vast expertise in developing economies, harmonizing seamlessly with the immense prevalence of cricket across diverse social and economic strata within the region.
Ashley De Silva, Chief Executive Officer of Sri Lanka Cricket, similarly embraced the partnership, expressing assurance in AstroPay’s capacity to attain substantial brand visibility through their affiliation with the Sri Lankan national T20 team during the ICC Men’s T20 World Cup.
AstroPay, a firm recognized for facilitating digital transactions in developing economies, is expanding worldwide. The company is introducing its offerings to fresh clientele throughout Europe, Asia, Africa, and Latin America.
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