A premier global online wagering platform, bet365, has joined forces with SIS (Sports Information Services) to deliver the excitement of 49’s lottery drawings to its vast customer base across the globe.
49’s, a popular lottery game with a storied 25-year legacy, will now be broadcast live on bet365’s platform, enabling users to partake in the thrill of the drawing as it happens. The live drawings, dubbed 49’s Original Live Draw, will be presented by a group of engaging hosts who will interact with participants via social media, injecting a personalized element into the experience.
This alliance also empowers bet365 to connect directly with players through the revitalized 49’s website, which garners an impressive 100,000 monthly visitors. The site offers a plethora of data, encompassing the most recent draw outcomes, trending and lagging numbers, and background on the presenters.
For SIS, this collaboration represents the successful revitalization of the 49’s brand and its transition into a multi-channel offering. By equipping online operators like bet365 with tools to enhance user engagement and boost profits, SIS is bringing the allure of 49’s to a worldwide audience.
Since acquiring the 49’s business in 2020, SIS has made significant investments in reimagining and broadening the brand’s reach. The introduction of new products, a digital platform, and this partnership with bet365 are all components of a plan to expose 49’s to a larger demographic.
A representative from bet365 stated that introducing the renowned 49’s lottery to their digital platform has been a significant triumph. They are quite pleased with its ability to attract users who enjoy the excitement of real-time drawings. This strategic decision solidifies their standing in the rapidly expanding online wagering market. They view this collaboration with SIS, the organization responsible for 49’s, as a guaranteed method to enhance their earnings. In essence, bet365 is ecstatic to provide their customers with prime access to the 49’s experience.