AstroPay has secured an agreement to serve as the primary backer for Sri Lanka’s T20 cricket squad. This alliance will showcase AstroPay’s emblem prominently on the team’s uniforms during the forthcoming ICC T20 World Cup, taking place in the UAE and Oman from October 17th to November 14th, 2021.
Mikael Lijtenstein, Chief Executive Officer of AstroPay, conveyed his excitement, mentioning that although the company possesses a robust background in football sponsorships, they are eager to enter the realm of global cricket. He emphasized the sport’s immense following across the Indian subcontinent, bridging social and economic divides to enthrall millions. This collaboration offers a prime chance for AstroPay to elevate brand recognition in India and the broader subcontinent, crucial markets for the firm.
Similarly, Ashley De Silva, Chief Executive Officer of Sri Lanka Cricket, greeted AstroPay and expressed optimism that the partnership would yield substantial brand exposure during the high-visibility competition.
Established in 2009, AstroPay focuses on delivering secure and user-friendly payment options, particularly within developing markets. This collaboration underscores their dedication to broadening their presence in these territories.
A top payment provider, recognized for its dominance in developing nations, AstroPay is broadening its scope to encompass users worldwide. Prioritizing dependable and readily available payment options, AstroPay is introducing its offerings to Europe, Asia, Africa, and Latin America.