The United Kingdom’s Advertising Standards Authority (ASA) is taking strict measures against advertisements for esports wagering.
Amidst the COVID-19 lockdowns, there was a notable increase in esports betting as businesses sought to compensate for the absence of conventional sporting events. The ASA aims to ensure that advertisements for esports gambling adhere to the same regulations as all other forms of gambling advertising in the UK, and they have issued warnings to companies.
They have been closely scrutinizing esports betting advertisements, particularly on social media platforms, to guarantee that there are no gaps that could jeopardize consumers. The ASA has also provided guidance to assist companies in comprehending the regulations surrounding the promotion of esports betting on social media.
The ASA will maintain surveillance of the situation and take appropriate action against any advertisements that violate the established rules. They are dedicated to employing the most up-to-date technology and evidence to safeguard susceptible individuals from the potential harms of gambling.