Automating User Acquisition in Digital Games: A Dialogue-Based Approach

Alex Czajkowski provided perspectives on automating the process of gaining new users in digital games.

Attracting players is a significant subject for nearly every gaming company. While strategies for obtaining users may vary by location, enhancing conversion rates or considerably reducing acquisition expenses by automating more stages of the process is universally applicable. Regardless of your location or product, potential players fall into two groups: active and inactive. Active potential players are clear about their desires; your role is to avoid hindering them and assist when needed to achieve their objectives.

Generally, their aim is to sign up, add funds, utilize bonuses, and commence playing. For instance, when purchasing a laptop, I have a specific model in mind; I don’t need interference from a salesperson who might possess less knowledge than me (and potentially push me towards an unsuitable option for financial gain). However, the salesperson could offer valuable information, such as a significant discount on the previous year’s model with primarily cosmetic differences.

Similarly, our proactive online gaming prospects can benefit from guidance during the streamlined registration procedure. They don’t require reminders about password criteria; they are experienced players who used a strong password initially. However, informing them about earning points with each purchase, redeemable for cash, might be new information on a different platform.

Okay, so we aim to avoid overwhelming those self-sufficient prospects who navigate directly to our sales channels, but we MUST provide direction and assistance. This not only helps guarantee a greater success rate but also presents an opportunity to truly showcase our brand personality.

Now, one could utilize disruptive pop-up windows or position those conspicuous banner advertisements near the forms they need to complete. However, these are one-sided communication strategies. You are speaking *to* your prospects, not *engaging* with them. A top provider of AI-driven gaming conversational agents – or more precisely, an automated, intelligent client experience (AICX) – Sinitic.ai, enables operators to craft a “dialogue-based” experience within this procedure. It achieves this through an open, automated chat interface that employs a proactive yet non-intrusive method of information dissemination. Within this window, the conversational agent supplies cues as the user completes the forms, proactively extending assistance while also reminding users about site offers and noteworthy updates (for example, a new game is available to sample or a major match is scheduled for tonight).

Should our self-sufficient prospects express curiosity about any of the cues, they simply need to reply to the bot. And due to the specialized language NLP (Natural Language Understanding) underpinning the bot, the prospect and the site can engage in a natural dialogue about the subject. They can even diverge into any related subject the prospect might choose to inquire about, such as: What are the chances of Liverpool versus [insert team]?

This evening’s match featuring the Gunners? A multi-faceted conversational AI can address these types of inquiries instantaneously, and its manner of communication can be modified to your preferred company persona, whether that’s direct and informative or playful and irreverent.

Conversely, outbound prospects require assistance. They resemble new fathers standing before a vast selection of infant car seats, ranging from affordable to expensive, utterly bewildered. Their plea is simple – assistance. In this scenario, a smart conversational AI can guide these potential customers through the signup, payment, and incentive procedure, progressively if necessary; much like a customer support representative would personally, but without any delay as human representatives manage multiple conversations and can’t genuinely deliver individualized service. An embedded conversational AI should recognize the prospect’s stage in their customer experience, even their current position on a form, and respond appropriately.

Likewise, the conversational AI can also introduce “promotional communications,” fresh offers that might be appealing, recommended games for beginners, and matches they might consider wagering on. These all contribute to the conversion journey, not to mention customer loyalty; a primary factor for the rapid loss of new players by internet gaming platform providers is that players engage in unsuitable games, deplete their funds rapidly, and are left feeling dissatisfied. This can be averted with a conversational AI-supported onboarding system, as well as proactive interactions to mitigate attrition.

In certain regions and societies, potential customers are more open to this outgoing strategy.

While prospective customers in the Land of the Rising Sun may wish to browse a site in its totality, those in Vietnam often favor guidance. Although independent users might be more prevalent in established Western regions, the crux is to provide automated, smart dialogue assistance for both groups.

A significant contrast in Asia, especially in the Middle Kingdom compared to the Occident, is the necessity for personalized, direct sales interaction to entice gamers. Organizations in China allocate substantial resources to vast teams to connect with potential and current players through WeChat and other social networks. These one-on-one exchanges used for acquisition can also be automated, even the roughly 20% categorized as “casual conversation.”

Sinitic.ais’s AICX platform can disseminate messages across virtually any medium, including the omnipresent (and highly favored) web chat, text messaging, WeChat, Line, Facebook Messenger, WhatsApp, and others. Therefore, regardless of where your intended audience gathers, you can confidently implement AI-driven chatbots to acquire users in a manner previously necessitating a contact center. Naturally, chatbots don’t require pauses, experience illness, request salary increases, or need accommodation and travel allowances – all practicalities of managing a call center. Some suggest, “Chatbots are the modern email.” However, they are actually superior; they can be simultaneous or delayed, contingent upon the player’s requirements.

Gamers are progressively opting for website engagement via conversational interfaces. Why consult static FAQs when inquiries can be posed directly to a chatbot? Indeed, why not traverse the site through chatbot guidance? “Direct me to the game offering the highest prize.” Both instantaneous chat (synchronous) and responsive chat (asynchronous – alerting the user only when pertinent information arises, irrespective of user interaction) present feasible approaches. Employing AI and linguistic analysis, Sinitic.ai’s AICX platform can introduce this enhanced interactivity to your platform, autonomously engaging visitors, elevating conversions, diminishing attrition, and amplifying player lifetime value.