12Bet is teaming up with West Bromwich Albion Football Club as their official wagering associate, broadening their footprint in the realm of athletic endorsements. Supporters will observe the 12Bet emblem prominently displayed on the jersey sleeves of West Brom athletes throughout the forthcoming 2017/18 season.
This is not 12Bet’s initial venture into Premier League collaborations. Established in 2007, the internet gaming company has previously secured agreements with prominent names such as Arsenal and Leicester City. While the financial particulars of the West Brom agreement remain undisclosed, it is undoubtedly a calculated maneuver for both sides.
“12Bet is a highly regarded brand with a demonstrated history in the Premier League,” stated Simon King, West Brom’s Director of Commercial Operations. “As our connections to Asia continue to expand, collaborating with 12Bet seemed like a logical choice.”
West Bromwich Albion, boasting a rich 139-year legacy, have been a fixture in English football’s highest division since 2009. Their devoted following, combined with the Premier League’s worldwide audience, provides 12Bet with exceptional visibility.
Rory Anderson, representative for 12Bet, remarked, “We are delighted to be pioneering new territory as both the shirt sleeve and training apparel partner. West Brom’s steady Premier League performance makes them an optimal associate for 12Bet, a brand that has become synonymous with the league.”
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