A significant entity in the realm of digital lead acquisition, Catena Media, has targeted Italy for expansion by procuring ASAP ITALIA. A premier Italian firm, ASAP ITALIA excels in cultivating leads particularly within the flourishing iGaming and wagering sectors.
This calculated maneuver provides Catena Media with immediate influence within the Italian marketplace, as ASAP ITALIA already commands a prominent presence and reportedly generates nearly $3.5 million in monthly earnings.
“This represents a substantial stride for Catena Media,” remarked CEO Per Hellberg. “This procurement instantly establishes us as a leader within the Italian online sports wagering sector, recognized as one of Europe’s most mature markets due to its early implementation of internet gaming regulations. Furthermore, ASAP ITALIA operates at the highest echelon of regulatory adherence, a factor of paramount importance to us.”
The acquisition amounted to $18.6 million for Catena Media, structured as an initial disbursement of $14.5 million with subsequent payments spread over the ensuing year.
Notably, the agreement encompasses a performance- contingent incentive: should ASAP ITALIA achieve designated revenue benchmarks in the coming year (approximately 50% expansion), they will receive an supplementary $700,000, with the prerogative to accept half of that sum in Catena Media shares.
This acquisition constitutes the most recent in a series of strategic procurements for Catena Media. Throughout 2018 alone, they have broadened their reach into numerous emerging and profitable markets, encompassing global currency exchange, US affiliate marketing, UK equestrian wagering, and French sports betting.
The purchase of ASAP Italia by Catena Media brings nearly its entire clientele from the legal Italian market. This could be jeopardized, however, as the incoming Italian administration, headed by Luigi Di Maio, has vowed to implement a total prohibition on gaming promotions. Regardless, Catena Media anticipates complete assimilation of ASAP Italia by July 2018.
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