Amsterdam football club and KB88, an internet gaming platform prominent in the East, have partnered for the following two years. The agreement is valued at approximately €400,000 per year, as per Dutch sources, and will feature the football club promoting KB88 on its digital platforms.
The club will prioritize expanding KB88’s visibility on applications like Weibo, a major Chinese social network. Edwin van der Sar, the club’s chief executive, stated, “This collaboration with KB88 is a fantastic chance for us. We aim to discover innovative methods to engage with our supporters in Asia, a massive and expanding market for us.” This alliance follows other partnerships with Eastern corporations, such as the technology leader Huawei.
KB88’s spokesperson, Darren Royle, added that the club’s legacy and renown for cultivating young athletes would undoubtedly enhance their footprint in the Asia-Pacific zone.
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