A prominent online gaming company, Betsson Group, has formally broadened its reach into the Latin American market by commencing operations in Mexico.
Their website, betsson.mx, is now operational and poised to enter the nation’s flourishing regulated gaming sector. Mexican users can access a comprehensive selection of online casino games, live dealer experiences, and sports wagering options specifically curated for their preferences. In terms of sports betting, Betsson is eager to leverage the widespread appeal of choices like moneyline wagers, accumulators, and proposition bets, all of which are highly favored by Mexican gamblers.
Andrea Rossi, Betsson Group’s Commercial Head for Latin America, conveyed enthusiasm about introducing their offerings to Mexico, emphasizing the country’s standing as the second-largest gaming market in the area. Rossi underscored Betsson’s dedication to providing a premium user experience with captivating products, drawing upon their vast expertise in the field.
Subsequent to a successful pilot phase earlier this month, Betsson is now scaling up its activities in Mexico, aiming to be fully equipped for the anticipated surge in betting volume during major sporting competitions later this year. The entirety of the operation will be overseen from their Latin American headquarters established in Colombia in 2021.
Betssons Chief Operating Officer, Jesper Svensson, expresses significant enthusiasm for the organization’s future in the Latin American market. He identifies substantial untapped opportunities, particularly in nations like Mexico, characterized by their robust economies and sizable populations. Consequently, Betsson is heavily investing resources into broadening its presence within that geographical area. He eagerly anticipates the forthcoming World Cup, acknowledging that the final quarter of the year consistently witnesses heightened activity within the sector. With Betssons premium products and services, he exudes confidence in their ability to attract and retain Mexican consumers.