A premier sports betting and iGaming software supplier, Altenar, has partnered with Optimove, a leading CRM marketing solution. Through this collaboration, Altenar’s platform will feature customized product suggestions powered by Optimove’s advanced Opti-X tool.
For users, this translates to a more captivating and individualized encounter. Opti-X, Optimove’s AI-driven recommendation system, examines user actions and tastes to propose pertinent material and offerings. Picture accessing your account and instantly discovering the wagers that are most likely to pique your interest!
This alliance signifies a paradigm shift for the sector. The global presence of Altenar, coupled with Optimove’s state-of-the-art technology, forms a potent alliance, expanding the horizons of what can be achieved in the realm of sports wagering.
A premier provider of all-inclusive sports wagering platforms, Altenar is recognized for supporting prominent global brands and has witnessed impressive expansion within the Latin American region. Their acclaimed sportsbook platform is lauded for its reliability, robust security, and extensive personalization features, all aimed at providing an unparalleled betting experience.
Charlie Williams, Sales Lead at Altenar, conveyed his excitement about the joint effort, remarking, “This alliance is transformative for our operator network. Opti-Xs’ AI-driven suggestion solution enables operators to furnish highly specific digital material and product proposals to each user at the optimal juncture. This will undoubtedly bolster player retention and elevate the overall user journey.” He further stressed, “This represents a critical stride towards cultivating stronger player allegiance and confidence, ultimately enhancing engagement and revenue.”
Dan de Souza, International Partnerships Head at Optimove, also voiced his enthusiasm, stating, “This collaboration signifies a notable achievement for Opti-X and its value proposition to iGaming operators. Similar to Altenar, we are also strategically augmenting our footprint in LatAm, making this an ideal synergy. Merging our technology with Altenar’s profound industry knowledge allows us to deliver groundbreaking solutions that propel substantial expansion for iGaming operators.”
He continued, “In an era characterized by diminishing player attention spans, operators must engage their audience from the outset of their interaction. Furnishing pertinent, individualized suggestions, services, and products is paramount to extending player lifetime value and fostering repeat transactions.”
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