Aristocrat Gaming has secured a significant victory by becoming the exclusive slot provider for the Formula 1 Heineken Silver Las Vegas Grand Prix. This agreement, spanning multiple years, signifies a triumphant comeback for F1 to the Entertainment Capital of the World after an extended absence since the Caesars Palace Grand Prix in 1982.
As the designated slot machine vendor, Aristocrat will bring its top offerings to this high-energy spectacle, scheduled to occur on a specially designed street track directly on the Las Vegas Strip from November 16th to 18th, 2023.
Mark Wadley, Aristocrat’s Head of Marketing, conveyed his enthusiasm, emphasizing Las Vegas’s unmatched standing for entertainment, hospitality, and naturally, its renowned slot machines. He views this alliance as an ideal pairing, enabling fervent F1 enthusiasts to enjoy the excitement of their captivating slot games alongside the thrill of the races.
This collaboration with Formula 1 adds another accomplishment to Aristocrat’s portfolio, demonstrating their calculated maneuvers within the sports domain. The gaming powerhouse has been making strides with comparable partnerships, including a recent licensing deal with the NFL to create NFL-themed slot machines slated for release in Autumn 2023. They are also a proud sponsor of the Las Vegas Raiders, further cementing their presence in the sports and entertainment mecca.
Collaborating with regional companies is paramount when introducing Formula 1 to a new audience like Las Vegas,” stated Emily Prazer, the marketing lead for the Heineken Silver Las Vegas Grand Prix. “This is particularly true for organizations such as Aristocrat, who share our dedication to advancing technology and creativity, and possess a deep understanding of what makes Vegas unique.”
Prazer continued, “Aristocrat aligns seamlessly with our objectives for the 2023 event, and we are eager to witness the successful implementation of this partnership.”
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