A prominent online gaming company, Betsson, is aggressively targeting the Belgian market. They recently purchased BetFirst, a well-known Belgian wagering firm, for a substantial €120 million. This acquisition demonstrates Betsson’s commitment to growth within regulated gaming sectors.
Furthermore, Betsson is collaborating with the Partouche Group, a major French casino operator, to introduce a new online casino platform specifically designed for Belgian users. Partouche possesses significant familiarity with the Belgian market, having already established physical casinos within the country. This joint venture combines Betsson’s digital proficiency with Partouche’s regional expertise.
Betsson’s CEO, Pontus Lindwall, expresses enthusiasm for these endeavors. He views Belgium as a crucial market for expansion and anticipates that these strategic choices will enhance both income and profitability over the long term.
Betsson has engaged the financial powerhouse Lazard to consult on their purchase, with legal experts Gernandt & Danielsson spearheading the effort. Additionally, Van Bael & Bellis along with Edson Legal are contributing their knowledge of Belgian regulations.