Entain has revealed its purchase of Unikrn’s esports platform, products, and workforce to enhance its presence in the esports arena.
Entain intends to leverage Unikrn’s technology to construct a novel “skill-based wagering” platform. The acquisition is pending completion, anticipated later in the year. The financial details of the agreement remain confidential.
Unikrn, established in 2014, specializes in esports betting. Entain asserts that Unikrn’s technology and personnel will propel it to a leadership position in esports.
Entain declared, “These assets, coupled with our capabilities, analytics, regulatory expertise, player protection, and scale, create an unparalleled industry-leading platform for this dynamic growth market.”
Furthermore, Entain unveiled a series of initiatives to prioritize the esports market. The company has appointed Justin Dellaro, former head of the Twitch streaming platform, as its new esports leader.
Entain indicated that the company perceives “clear opportunities” in social casinos but did not announce any further actions in that domain.
Entain has established a robust framework that blends top-notch technology, personnel, and abilities, propelling substantial expansion in our existing markets, including the United States, but also empowering us to enter new and emerging markets and opportunities aligned with our core expertise. Entain’s Chief Executive Officer, Jette Nygaard-Andersson, stated.
This framework enables us to fulfill the evolving requirements of our clientele as we harness the convergence of media, entertainment, and gaming, and venture into interactive entertainment. This signifies that the market we are targeting has the potential to be several times larger than its current size.
An exhilarating prospect is the burgeoning esports skill-based wagering market. We are constructing the initial scalable platform to address this market, and I am thrilled to welcome Justin Dellario to spearhead our growth in this novel domain.
By capitalizing on the opportunities before us, concentrating on our customers, and expanding our acquisition funnel through the creation of a potent customer engagement flywheel effect, we have numerous years of growth ahead of us, which will yield substantial incremental value to our stakeholders.
Today, Entain also disclosed its financial outcomes for the initial half of 2021. The enterprise achieved revenue of £1.77 billion, despite a 34% decline in the German market.
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