Rank Group and Playtech have inked a five-year extension deal to fuel growth and introduce new brands. This agreement will bring more product improvements to Mecca Bingo, as well as new brands like Lucky Pants and Kitty Bingo.
Playtech, a leading worldwide gambling technology firm, has declared a five-year extension agreement with one of its key partners, the Rank Group (“Rank”), to exclusively provide its bingo platform and gaming content.
This agreement follows the renewal of a similar casino services agreement between Rank and Playtech, as well as a new accord to launch Playtech’s poker platform. This will bring many of Rank’s key product verticals to Playtech, supporting its migration to its own proprietary platform and providing access to Playtech’s top-notch product portfolio.
The new bingo agreement covers Rank’s long-standing Mecca Bingo brand, as well as two new brands, Lucky Pants and Kitty Bingo. Playtech will continue to provide dedicated content development for Rank, delivering significant differentiation in the market for Mecca, Lucky Pants and Kitty Bingo as its digital business continues to flourish.
Playtechs Head of Digital Bingo, Angus Nisbet, stated that Rank is a vital collaborator for Playtech, and this recent accord is a significant development for their alliance. They have already introduced Playtechs poker platform and material through Rank, and they have also agreed to continue supplying casino services. Playtech is pleased to furnish technology and content for all three of Rank’s primary ventures. They are looking forward to strengthening their partnership even further over the next five years.
The core aspect of the agreement revolves around creating unique content that will continuously provide Mecca Bingo patrons with fresh and stimulating activities. They will also be introducing this content to new audiences through the Lucky Pants and Kitty Bingo brands.
Rank’s Chief Marketing Officer, James Boord, remarked that as an entertainment enterprise, they must consistently innovate and expand by consistently exceeding customer expectations. They are delighted to continue their collaboration with Playtech and further enhance their partnership. They are becoming the industry leaders and experiencing rapid growth, and Playtech excels in providing technology and content, making them the obvious choice as their exclusive long-term bingo provider.