## Netherlands Gaming Market Expansion Stalls – Strategy – iGB
It’s been two years since the regulated Netherlands gaming market opened in October 2021, and the regulatory body, the Dutch Gaming Authority (KSA), has revealed that overall market expansion has slowed.
**Home > Strategy > Netherlands Gaming Market Expansion Stalls**
The Netherlands gaming market growth has slowed. Data released by the KSA in its fifth online gaming monitoring report indicates that total gambling revenue (GGR) increased by 8% from January to August 2023, compared to a 17% year-over-year increase.
This contrasts with the previous report, which showed a 33% growth rate for Dutch gambling.
KSA chairman Rene Jansen stated that the slowdown in growth means “the market is evolving as anticipated.”
“Continued growth ensures an increasing sense of responsibility among providers,” he mentioned. “The KSA will continue to closely monitor whether Dutch players can gamble in a secure market and pay close attention to preventing addiction and understanding potential problem gambling behavior.”
Overall, total gambling revenue in the past 12 months was €1.33 billion (£1.15 billion/$1.4 billion). The report stated that the recent implementation of a gambling advertising prohibition is expected to result in a decline in revenue as fewer online gambling players are attracted.
**Player account numbers plateau**
The report also outlined a slight decrease in the number of active accounts used by Dutch players. This fell from 859,000 in January to 826,000 in July, a 4% decrease.
Its crucial to acknowledge that this shouldn’t be interpreted as a gauge of the overall participant count, as consumers often utilize multiple accounts. The KSA estimates that between February and July, 676,000 Dutch individuals engaged in gambling, with an average of 417,000 participants each month.
These participants incurred an average loss of €1,017 over the six-month period, averaging €170 per month.
Channelisation remains on course.
The percentage of users engaging on legal platforms is 93%, a 1% increase compared to previous KSA reports. Concurrently, 98% of new participants are engaging on legal platforms.
The KSA’s objective of having 80% of users transition to legal platforms is still being attained.
The number of players registering with the Dutch self-exclusion platform (Central Register for Gambling Exclusion, CRUKS) continued to increase during the reporting period.
As of August 2023, 48,000 users had enrolled in the service. This signifies a 44% increase compared to six months prior.
**Prohibition of Gambling Advertising in the Netherlands**
This is the initial monitoring report released by the KSA since the Netherlands opted to prohibit gambling advertising in July 2023.
The ban prohibits gambling advertising through a majority of media channels, encompassing television, radio, and print. The ban also extends to advertising in public areas and includes a phased rollout of sponsorships. Affiliate advertising is also subject to new limitations.
Just particular forms of advertising can endure, such as promotions on streaming platforms, social networking sites, and direct mail.
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