Sportradar has introduced a collection of AI-driven analytical technology services, known as Insight Tech Services, specifically designed for internal use by sports wagering operators.
Sportradar has unveiled the launch of Insight Tech Services, a self-contained artificial intelligence (AI)-powered solution for internal use by sports betting operators.
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Sportradar Introduces AI-Powered Insight Tech Services Suite
Insight Tech Services is introduced as a supplement to Sportradar’s Managed Trading Services (MTS) and offers trading, risk management, and marketing tools.
It seeks to enable operators to enhance performance and gain deeper understanding of their business and their clientele through AI solutions.
“In the competitive betting market, sports betting operators are under pressure to improve performance and engage more deeply with customers,” stated Paolo Personeni, General Manager of Sportradar’s Managed Betting Services. “By combining Sportradar’s market-leading AI and impressive depth of betting industry data, Insight Tech Services provides operators with the tools to manage efficient sports betting internally and interact directly with bettors, providing services that cater to individual customer interests and preferences.”
In terms of trading, the service produces customized betting odds, aiming to provide more accurate pricing.
It also provides tailored wagering markets to boost sports betting profit margins and enhance customer satisfaction.
Insight Tech Services also offers automated player categorization, allowing operators to tailor the sports betting experience for their clientele. Risk management tools handle improved bet slip details, enabling operators to assess risks associated with specific player accounts, wagers, or sporting events, thus limiting the financial risk of sports betting operators.
Last year, Sportradar introduced its comprehensive sports betting solution Orako, designed for betting operators. Orako delivers technology, products, and tools for operators seeking to develop a multi-channel sports betting service for their customers.
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